Monday, August 29, 2011

Wonder How Many Calories You're Eating? There's an App for That!



There’s an app for that....IF you live in Canada. McDonald’s has created an iPhone app to help Canadian consumers make more informed choices in what they eat. The app is available for free download at Apple’s App Store. McDonald’s Canada claims that this is the first of its kind in the Canadian quick-service restaurant industry. “The app is part of our long-standing approach to nutrition and empowering customers to make menu choices,” said Louis Payette, national media relations manager for McDonald’s Canada, Toronto, Canada. “We’re thrilled to expand this information and ultimately it makes their lives easier to know what they’re getting,” he said.


About the App:


The McDonald’s Canada iPhone Nutrition Calculator App is available in both English and French.


Users can drag and drop their menu choices to a virtual tray where they can see detailed nutrition information for their entire meal, as well as specific items.


Additionally, consumers can remove ingredients, such as cheese, margarine and sauces depending on their preferences.


Users can access information by meal, by menu item, or by ingredient.


The type of information includes calories, protein, fat, saturated fat, trans fat, cholesterol, sodium, carbohydrate, fiber, calcium, iron, vitamin A, vitamin C and percent daily value.
Consumers can also access nutrition fact labels and access the nutrition facts label and complete list of ingredients for menu items.


Now that we know this is possible...when is it available in USA markets? Would you want to know how many calories you are eating?


Read the entire article by clicking here:
http://www.mobilemarketer.com/cms/news/content/10819.html

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