We all know that mom’s are the gatekeepers of the family. They handle almost every aspect of the household especially when it comes to making food choices. Within the last three decades America has gotten pretty diverse with an influx of immigrants from various backgrounds. Despite how diverse the country continues to get, one thing remains the same—moms know that healthy food choices are extremely important for their families.
Recent research provided by the Techomic and C3 group showed that “regardless of ethnicity, moms are the most likely members of their families to make decisions on restaurant patronage and that, despite their diverse tastes, many share similar motivations and attitudes about food”. This could mean that parents serve as advocates and stewards of healthy lifestyles that begin at home. Even when faced with a variety of food choices the family’s health comes first. This could be the force that sparked changed in the way certain restaurants provide thie r kid’s meal options.
This point stood out the most to us:
The leading priorities for moms across all demographic groups are health and value. Just under one-quarter (24 percent) of all moms view health as their primary motivation, while 22 percent say value is the primary consideration when making foodservice choices.
How do you feel about this?
Here is the full report: Today’s Mom: Understanding the Foodservice Attitudes and Behaviors of Major Ethnic Groups includes: psychological profiles outlining the different foodservice motivations of moms; a comprehensive overview of mom usage at fast-food, fast-casual, and full-service restaurants; the impact the recession has had on the foodservice usage of mothers; and comprehensive appendices outlining the diverse foodservice behaviors of Asian and Hispanic mothers
Click here to check out the full article:
http://www.qsrmagazine.com/news/moms-decide-dining-especially-among-immigrants QSR Magazine August 8, 2011 Online Publication
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