According to a blog posting on CNN Health posting calories on menus doesn’t necessarily effect what consumers buy. Case in point, customers at TacoTime (a western Washington chain) who read how many calories are in their food selection on the restaurant's menu were just as likely to order them as people who don’t have that information. The findings suggest that having calorie information did not change public health behavior. (full article-> http://bit.ly/eUhP5h )
On the contrary, there is research that supports the claim that when consumers are confronted with nutritional information when ordering, consumers are more likely to use that information when making purchases, and consumers are able to take personal responsibility for their nutritional choices. However, when consumers are not aware of the nutritional content of food at the point of purchase, consumers are more likely to underestimate the number of calories in the food they order. (full article-> http://bit.ly/ew9bkI )
Americans eat most of their meals outside the home. Studies have found a correlation between fast food consumption and obesity. At the same time. most people understand that fast food does not always have the best nutritional value, information about nutritional content is usually located in brochures or other literature where patrons have to search for it. Consumers are not always provided with nutritional information at the time they make their food purchases. As a result, people over eat, under estimate calories and pair that with a lack of physical activity equates to a recipe for disaster.
On the contrary, there is research that supports the claim that when consumers are confronted with nutritional information when ordering, consumers are more likely to use that information when making purchases, and consumers are able to take personal responsibility for their nutritional choices. However, when consumers are not aware of the nutritional content of food at the point of purchase, consumers are more likely to underestimate the number of calories in the food they order. (full article-> http://bit.ly/ew9bkI )
Americans eat most of their meals outside the home. Studies have found a correlation between fast food consumption and obesity. At the same time. most people understand that fast food does not always have the best nutritional value, information about nutritional content is usually located in brochures or other literature where patrons have to search for it. Consumers are not always provided with nutritional information at the time they make their food purchases. As a result, people over eat, under estimate calories and pair that with a lack of physical activity equates to a recipe for disaster.
In terms of calories being posted on the menu, which do you prefer? Do you like the idea of seeing how many calories are in your entrée next to the price or do you prefer not to know? If you like not knowing how many calories you are consuming ponder this…would you every purchase a car without knowing how many miles per gallon the vehicle gets?
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