Wednesday, December 8, 2010

Wii Wii Wii!! Nintendo and the American Heart Association Offer "12 Days of Getting Active" Holiday Tips


Check out this amazing article we found on MarketWatch.com courtesy of Business Wire:


A new survey from the American Heart Association shows that playing active-play video games can lead players to participate in more real-world physical activity. According to the survey, 58 percent of people who play active-play video games have begun a new real-life fitness activity like walking, tennis or jogging since they started playing the games. Additionally, 68 percent of people who play active-play video games say they are more physically active since they got involved in video games.


Inspired by these results, Nintendo and the American Heart Association are combining fun and fitness this holiday with "12 Days of Getting Active." A series of daily tips starting today will help make it easy for people to get active, even when they are challenged with busy schedules and sweet temptations. The tips will be posted at http://www.activeplaynow.com/, the joint American Heart Association-Nintendo online information center, and will focus on how active-play video games can get everyone in the family engaged in fun, physically active behavior leading into and through the New Year.


"We are looking at active-play video games as part of a realistic approach to fitness," said Barry A. Franklin, Ph.D., Director of Cardiac Rehabilitation and Exercise Laboratories at William Beaumont Hospital in Michigan and an American Heart Association volunteer. "We are finding that they often act as a gateway to other forms of physical activity. So as people get up off the couch to play Wii games, they're likely to stay up and do more -- like walking, jogging or playing tennis."

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